Contrary to several reports which say that Kerala has the highest consumption rate when it comes to alcohol, the SRS baseline survey revealed that Andhra Pradesh has the highest percentage of male drinkers in South India.
According to the latest survey, Kerala comes second in liquor consumption among men followed by Telangana and Tamil Nadu. Karnataka has the least percentage of drinkers in the south. Significantly, the survey was carried out before the state governments in Kerala and Tamil Nadu decided to implement phased prohibition.
Data shows that across the southern states, men in the middle-age bracket of 45-59 are the biggest tipplers. The influence of alcohol among youngsters across the five South Indian states is limited. The youth between the ages of 15 to 29 consume less alcohol compared to other age groups. At 5.5 per cent youngsters in Andhra Pradesh consume the most alcohol compared to other South Indian states. Neighbouring Telangana comes next with 5.1 per cent.
Another key find is that men living in the rural areas largely consume more alcohol than their urban counterparts across the five states. However, in Andhra Pradesh, senior citizens (60+) living in urban centres drink more than men of the same age group in villages. In Kerala too, men between the ages of 45-59 living in cities and towns consume more alcohol than their counterparts in rural areas. The NSSO data, hows that Kerala, Tamil Nadu and Karnataka consume more beer, foreign liquor and wine compared to toddy and country liquor. However, Andhra Pradesh consumed more toddy and country liquor than beer, foreign liquor and wine.