Anakapalli logistics hub and Araku coffee !! Vizag is having a good time boss !!

anakapalli logistcis parkThings are falling in place for Vizag. Its citizens may have been eternal optimists but the time may have come for them to start seeing good times on the ground. A lot of activity is happening in Vizag whether it is coming up of educational institutions like IIM and BITS, EROS entertainmenyt city, Naval base at Rambilli, Asian paints new factory and many other such exciting developments. Now add a few more.

Andhra government is planning a new logistics park at Anakapalli and has given the responsibility of executing it to Vizag port trust (VPT). The logistics park is part of Andhra’s endeavour to emerge as a gateway to Southeast economies by taking advantage of the state’s vast coastline and scope for building 13 seaports. VPT hopes Flipkart and several other e-commerce firms to either become an anchor client or one of the large clients of the facility.The move comes at a time when e-commerce companies are hit by tax disputes in neighboring Telangana and Karnataka, where local authorities have slapped notices on them under value-added tax rules. Once completed, the logistics park can serve customers in at least seven states that fall under 500 km of radius and will have potential to offer some 50,000 jobs, both directly and indirectly. READ the Economics Times report on the same HERE.

Regarding Araku coffee, we need to give you a bit of background story 

araku coffee growers

Coffee farmers from Araku Valley proudly showcasing their SAMTFMACS passbooks

It was in 2008 that Naandi, an NGO, began the creation of the tribal co-operative in Araku with a mere 1,000 farmers. A captive 400-tonne coffee processing unit came up a year later. Today, the co-operative serves 10,500 farmers covering 15,000 coffee acres. Scaling up has been religion at Naandi, one of the fastest growing non-governmental organisations of the past decade. Its founder-chairman K Anji Reddy of Dr Reddy’s Labs died in 2013. Anand Mahindra, chairman & MD of the $16.7 billion Mahindra Group, an ardent Naandi supporter, immediately took on responsibilities as its chair. This association is slowly showing the world how philanthropic capital can fire social enterprises.

The coffee produced here is being branded professionally and is being marketed with a global ambition. Titled Araku Originals, a global branding and promotion exercise, beyond the ken of any small social enterprise, is gaining traction. Its speciality coffee now fetches over $5 for a pound overseas. As the value dynamics change, an organisational restructuring is also on. “The farmers’ co-operative will soon hold equity in the marketing company,“ reveals Anupama Sreeramaneni, head of Araku Originals.

The Danone connection has also netted farmers in Araku over Rs14 crore for a massive tree plantation drive from the Paris-based Livelihoods Fund.The Fund extends carbon credits to corporations through projects in developing countries. Over six million trees have been planted over 14,000 tribal acres already, including 1.5 million mango trees which are beginning to bear fruits. The incomes of tribal households which hover around Rs 15,000 per coffee season are set to increase manifold. 


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