2013 will be remembered for Attarintiki Daredi and Seethamma Vakitlo Sirimalle Chettu, but we have also enjoyed – Prema Katha Chitram, Uyyala Jampala, Gunde Jaari Gallanthayindi and Anthaka mundu – Aa taravata. Similarly in 2012 – we have Eega, Gabbar Singh, Julayi side by side with Ishq, Andala Rakshasi and Dhoni.
We have two ways of remembering a movie, if one is was it a hit, how many screens, what money did it get back and all that, another parameter of remembering a movie is how much of it is still etched in the public memory, what aspects of the movie has the society still kept alive, reminding and quoting (for instance do you know – everyday conversations like – neekantha scene ledu, light theesko, scene sitar, etc are all once some movie dialogues) and how much it will we relate to and love.
If we now, look back at 2014 – in the light of this introduction – you might guess where I am taking you to. 2014 too has its list of BIG NAME movies like – One, Yevadu, Govindudu Andavaadele, Legend, Power, Race Gurram, Aagadu and Rabhasa. Yet we don’t have a single movie that has stolen the hearts of the audience, which has made families enjoy and talk hours about characters, we don’t have a movie that completely captures the pulse of the time, its people and their stories. These movies might have got back their money with clichés, routine dialogues, stupendous dance performances and very glamorous heroines. But they did not get loved. 2014 cannot be remembered for any of these movies barring – manam – for completely different reasons.
On the contrary when the BIG and talented have dropped their standards, the small cracker pots raised the bar. It is the gossips of these movies that kept us moving to the theatres. Right from
- Avasarala dialouges in oohalu gusa gusa lade,
- Magajathi Animuthyam in Lovers,
- the science spiritual conflict in Karthikeya and
- establishing firmly a new Genre “Horror – Comedy” through Geethanjali
the small has done it. They have made us love them and remember them. This is in-fact a very welcoming change. In the industry that is getting ugly with family – caste politics and the concentration of power with 4 families, this change is the most needed.
But what has to be critically understood is – have these filled the gap created by the non-performing big or are they capable of standing alone. Was it one section’s mistake or independent talent of the other? This can be proved only in 2015, when we know the most anticipated movies like Rudrama Devi and Bahu Bali are set to release. I hope the Tortoise survives in 2015 too.